what is a good ahrefs traffic value number. Organic click-through-rate (also known as “Organic CTR”), is the percentage of searchers that click on a search engine result. what is a good ahrefs traffic value number

 
Organic click-through-rate (also known as “Organic CTR”), is the percentage of searchers that click on a search engine resultwhat is a good ahrefs traffic value number  Do note that Ahrefs calls it Domain Rating, but it’s the same as domain authority

17 = $0. The more relevant an anchor text is for the page it links to, the more. The 301 part refers to the HTTP status code of the redirected page. 3. In the early days of search engines, backlinks were the main signal for ranking web pages in Google. Here’s the quickest way to find keywords with search traffic potential: Go to Ahrefs’ Keywords Explorer. So if you’re an agency that needs a ton of features, data, and PDF reports to send to clients, Semrush is a solid value. After using Ahrefs for 3 years, I can't imagine my work life without it. In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. Explore organic and paid traffic metrics for any website using Site Explorer. SEMRush: Best Ahrefs Alterntive. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. You’ll see this for any site you analyze in Site Explorer. In their study, Ahrefs turned out to be the winner (with an average discrepancy of 22. Google considers keyword stuffing as a spam technique and lists it in its spam policies. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. Although that pumps up their SOV when using this method, the blog post has pretty much zero ‘business value’ and is unlikely to attract any customers. It has a keyword research tool, a site audit tool, a backlink checker, and even the competence to handle on page SEO. 7) Ahrefs. Now, it’s time to put the “icing” on the cake and make it doubly clear to Google and searchers your page is relevant. Many people overcomplicate this process, but the reality is that it’s not that hard. From the basics like. 0 became the default view for Ahrefs’ Site Explorer. Given that resource page link building is a common link building tactic, if a page has a link from one resource page, it probably. We pulled the number of keywords that each site in our dataset ranks for in Google’s top 10 search results. It shouldn’t, however, be confused with a single-page application (SPA). Step 1. SEO drives 1,000%+ more traffic than organic social media. How much Ahrefs traffic estimates deviate from the GSC; How consistent are our traffic estimates compared to the GSC; Deviation. 1. If you want to find keywords that you can potentially rank for quickly, look for newly published pages that already get traffic from Google. 6. While some of the other companies on this list offer a range of SEO and marketing tools, Similar Web focuses singularly on website traffic analysis. Blog / Resources / Ahrefs Competitive SEO Research Tool Overview & Review. Product/service page. Focus on the right topic. You can then filter them by their number of followers, traffic value of their website, and average referring domains. SEO Powersuite. Screaming Frog: Best for. Google will simply rank pages with fresher content above you. Learning how to make YouTube videos that people love is beyond the scope of this guide. Beta Studio > Select your video > analytics > reach viewers tab > Traffic source: YouTube search. Customer Lifetime Value (CLV) Share of Voice (SOV) Brand awareness metrics. ‘Competition’ only refers to paid. June 1, 2021 9 min read. Ahrefs is a SaaS (Software as a Service) company which offers a suite of SEO (Search Engine Optimization) tools that help businesses improve their online presence and attract more organic traffic. There are three key types of listicles that work well for this tactic. We take the number of internal URLs without an error, divide it by the total number of internal URLs, and then multiply it by 100 to get a. Use the interactive graph to see how traffic has progressed both globally and locally in 171. Let’s look at how to do that. A single-page website is pretty much what it says on the tin. This is considerably more generous than Ahrefs’ credit-based limit, which restricts to 500 reports per month. A 7-day trial is available for $7. Has search traffic potential. It has one of the busiest web crawlers in the world and the most active one in the entire SEO industry . If you can find the questions that rank well on Google and answer them, you can drive referral traffic to your website (more on this later!) 4. Ask around and see who comes up as the platform of choice for SEOs. 1m estimated visits compared to 13. Option #2: Buy 6 of them for $8. Keyword difficulty scale for Ahrefs. The term “logarithmic scale” means that the gap between DR 70 and DR 71 is much bigger than the one between DR 20 and DR 21. #2. Examples of today’s keyword stuffing include adding lists of phone numbers without added value, blocks of text that list. Choose the “Phrase match” keyword ideas report. 37%. Pitch the outcome. 5% and 0. Some people think that the higher this number, the higher your Domain. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. Say a plumber has. Search volume is a good indicator of this, but it can be misleading. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. For Bucket #2, 8. Top keyword. However, a less popular keyword that is updated once in 2 months will get data at the last time of update, which may be a little longer than the previous 30 days. Ahrefs can help you identify potential SEO issues and improve your website’s ranking in search engines. Organic traffic value is the equivalent monthly cost of traffic from all keywords that the target website/URL ranks for if paid via PPC instead of ranking organically. Learn the importance of SEO and why every business should start focusing on this. 1. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. So if you’ve not yet decided on a topic, you need to choose one now. Moreover, you’ll be able to see the organic traffic you’re. Domain Rating (DR) is an Ahrefs metric that shows the relative strength of a website’s backlink profile. We have also studied three groups of keywords separately: all keywords in our sample; Traffic Value is a metric in Ahrefs that measures the estimated value of organic traffic to a particular website or webpage. For example, many of the top posts on Hey Grill, Hey are “smoked” recipes. You can learn more about organic traffic in Ahrefs in this article. In Google Analytics 4, go to Reports > Engagement > Conversions and filter organic traffic sessions using the “Edit comparisons” button: There’s a lot to be said about the accuracy of conversion reporting and all the nuances regarding the attribution behind it. 16 to earn $1 on new annual contract value but only $0. You can evaluate the potential traffic value of a keyword by comparing search volume to pageviews in Analytics—if your best blog posts rake in 300 hits per month, then a 300 search volume is a good benchmark to use when looking for new. Open Ahrefs’ Keywords Explorer, type in broad terms that point to certain markets, products, or interests (i. Go to the Matching terms report. Ahrefs’ keywords explorer operates on the world’s third largest keyword database which holds more than 7 billion keywords and receives monthly updates. For example, people searching for “sneakers” also tend to search for “Nike” and “Adidas. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and. 92. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. 2. APIv3 updates. Traffic estimation accuracy. Unlike multi-page websites, the user is unable to navigate to content on separate URLs via internal linking. But to make your profile look established, Pinterest guides recommended getting at least one thousand followers. If a keyword query produced a high average view duration, good on you. Ahrefs has a much better crawler, so UR is probably more reliable. However, it's important to consider other factors such as the website's niche,target audience. This is obviously our top pick, but it deserves to be. Right now, you’re reading the Ahrefs Blog. Just like with Ahrefs’ backlinks tool, the real strength of this tool comes from sorting and filtering. In conclusion, take these numbers with a grain of salt. Future updates should not cause dramatic swings in traffic estimates. Some of the most popular ways to use Ahrefs include tasks like checking backlinks,. Traffic Potential: The traffic quantity you would receive if your AR were 1. Keyword Search Volume. So if you put a website into Ahrefs’ Site Explorer and check its UR, the number you get will be for the homepage alone. This excludes links from very low-authority websites. Don’t worry. And, that a higher number of backlinks is directly correlated with a higher organic traffic numbers. Standard and Advanced profiles come in at $199 and $399 respectively, while Enterprise subscriptions cost $999 per month. rankings. If a page has a higher than median bounce rates, it may be a sign that:The number below “External links” shows the total number of unique backlinks to the website. These seven tactics will show you how. Traffic value is simply a metric that tells you: Your organic traffic would cost XX dollars if you would acquire it through google ads. If you offer additional value to your satisfied customers, there’s a good chance those customers will be happy to buy more from you. A high number denotes a greater value. While an entire website can be dedicated to this purpose, a. 8 billion keywords from 10 different search engines across 243 countries. Thanks to WordPress where a slug is clearly visible and easily. Ahrefs’ Domain Rating (DR) is an indicator of a domain’s traffic-generating potential, as it takes into account both its backlinks and the number of referring domains. The devil’s advocate title. Ahrefs Lite is the least expensive option, and costs $99 per month. Find keywords with traffic potential. It’s impossible to create a blog post outline without knowing what you want to write about. Have a look at the data;6. Nightwatch has a much lower entry price. #2. It isn’t about repeating keywords. 99 correlation with GSC data). For example, you can see in the image that 4% of Ahrefs’ traffic goes back to Google to find answers. If you want to build high-quality backlinks, then start by building links. The source domain splits its rating equally amongst the domains it. S. 6. The audience overview section of your google search console will show how high ranking your organic search results and organic traffic is, allowing you to then assess and infer the quality of your blog content, social. APIv3 updates. The bigger the number, the stronger a page's link profile is. The lower the number, the better. ”. Ahrefs is one of the best SEO tools in the market and another domain authority checker that you can use to find the DA of a website. So before you put pen to paper, you need to have a list of relevant keywords to target. One of the things Google cares about is “the number of times your search terms appear [on the page you’re trying to rank]. If you want to see the changes over the past month, we can click the Compare dropdown to choose the previous month's date to compare the current paid metrics with the past month. Valuable new keywords: the high-search-volume keywords that you can target and increase traffic. Spy on your competitor’s organic traffic and rankings. Startups all around the world have been using this framework to learn whether. , try plugging keywords like “coffee,” “latte,” “french press,” etc. The number of sites each referring domain links to; 1. 5% of WordPress websites get some monthly search traffic, compared to only 15. How to Monitor People Linking To Less-Deserved Content Using Ahrefs. It is a paid tool and is considered one of the best SEO tools on the market. 4m estimated visits compared to 13. There’s no point in targeting keywords that nobody types into Google because they won’t send you traffic even if you rank #1. Paid Traffic value is the estimated monthly cost of traffic from the keywords a site is ranking for via PPC ads. #13: Find UNIQUE, EASILY BEATABLE Content Ideas Using Content Explorer. With just one Ahrefs premium membership, you can replace Long Tail Pro, Buzzsumo, KWFinder, and Moz altogether. Find topics with search traffic potential. Ahrefs is a complete SEO tool. Ahrefs came second in the original experiment, being off by 40% on. 1. Ubersuggest: Best for Beginners. These 2. Its lite plan is priced at $99/month, which is not economical. You can read more about why Ahrefs doesn’t take more factors into account in their blog. You need to choose a topic that helps you achieve a certain goal. For example, if you have 3 links from Ahrefs, then it would count. if the redirect is broken after 1 y, A will be standing on its own and so will B. 1. The way you do. If you can get a backlink opportunity from a site like this, we think you should take it. 00 stars. Best of all our teams love the product. How to check pages for HTTP status codes in Site Explorer. ). Ahrefs measures DR based on a website’s link profile. And the lower ranking pages tend to rank for less keywords. The easiest way to do this is to use headings or, more specifically, H1 tags and other <H> tags. 1. Ahrefs is a recognized industry leader and has a large customer base, ranging from individual bloggers to large corporations. If people searching for your topic want fresh information, you’ll lose traffic and rankings if you don’t update your page. SEMrush is a popular SEO tool that is used to conduct keyword research, competitor analysis, and Google Ad optimization. Number of organic keywords, Amount of organic traffic the site gets, Traffic value (PPC). There has always been a constant demand for high-quality content writers in SEO, and that trend looks set to continue based on the search volume trend below for the phrase “content creator. Overview 2. The above screenshot shows us how AHREFS tool is very helpful in giving you a comprehensive website traffic analysis by including the number of backlinks, organic keywords, organic traffic and the traffic value that a website gets. Create an “optimized” video. The orange bar above shows thewirecutter. As a result, there is often a positive relationship between DA scores and other SEO performance indicators like keyword rankings, average position, and organic traffic. To help you determine a site’s domain authority, Ahrefs shows you each site’s Domain Rating (DR). This very study is inspired by the good folks at AuthorityHacker. g. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. Revenue is the total amount of money made from website sales, while total visits are the number of traffic that your website receives in a specific period. If popular ad platforms like Facebook and Instagram seem prohibitively expensive, don’t forget that there are niche ad platforms like Quora and Reddit. On-page SEO is anything you can do on the page itself to improve its rankings and visibility. 0. Here are seven marketing KPIs you need to know about: Sales metrics. You need to know what you’re doing, and you need to invest time in the hiring and onboarding process. Ahrefs is a set of online tools designed to help you grow your search traffic and analyze your website and see its strengths and weaknesses in both content and SEO. The site auditor for Ubersuggest is pretty good and offers more depth and detail than the Ahrefs site audit. This is the new location and we don’t intend on moving it back. Ahrefs is one of the leading website traffic checkers that displays the keywords driving organic traffic to your site and shows your competitors’ top-performing content. Google Search Console. It’s faster and more reliable than the previous version, as it only contains backlinks from sites we’ve crawled in the past six months and unique keywords. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. We found the number of top 10 keyword rankings. I created a civil engineering / land development consulting firm and went. Organic search refers to the non-paid search results from a search engine. Getting an SEO certificate doesn’t necessarily mean that you learned anything useful. It takes into account various factors, such as search volume , keyword difficulty , and click-through rate , to provide an estimate of how much traffic a. Making more money is the ultimate goal of SEO. So we had to cache RD values for this report. Step 2. In this post, you’ll learn how to write a blog post outline. Business, Economics, and Finance. 0 reports are pretty much upgraded versions of their older counterparts: they’ve been completely reworked to be faster and more intuitive to use, with new technology, new databases and a bunch of feature upgrades and design improvements to boot. Website traffic value refers to the estimated monetary worth of the traffic received by a website. We do not use a "global" CTR model to estimate how much traffic is coming from a keyword based on the target URL/domain's position in the SERP. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. Find a relevant piece of content with backlinks. Follow these tips to make sure you’re actually getting value out of tracking your rankings and not just wasting time. Keyword stuffing refers to the excessive use of a target keyword in on-page content with the intention of ranking for that keyword. Sidenote. Domain traffic: 20+. Surfer SEO. 1% of WordPress websites get more than 100 monthly search visits, compared to 1. Similar Web. g. 27 x $0. Domain Rating (DR) shows the strength of a. The key here is to pick a topic that has the potential to unlock more supporting topics. You’ll see that there are over 300,000 potential keywords you could target. You can evaluate the potential traffic value of a keyword by comparing search volume to pageviews in Analytics—if your best blog posts rake in 300 hits per month, then a 300 search volume is a good benchmark to use when looking for new. But is it the top SEO tool in actuality? To offer you a reliable answer, we tested the tool inside out and put up a detailed Ahrefs review. Site. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. This will be the last step in narrowing down your list of prospects. For example, if the delta for this number is -78. In terms of FAQ pages for SEO, I am going to split them into five different types: Homepage. 5 will spend the budget after 20,000 daily impressions. Ahrefs Can Help You Gauge the Monetary Value of Your Website Traffic. By including individual SERP features, I found that: 7% of keywords have Ads (Top or Bottom)Step 5. Customer Acquisition Cost (CAC) CAC is the dollar amount it takes your business to acquire a customer. It provides data for keyword research, niche monitoring, and even research your. Back on the overview page, you can instantly see which are the most valuable pages in the topic. 1. We’ve added two new video SERP features filters in Site Explorer, Keywords Explorer, and Rank Tracker. while selecting “Videos” lets you find blocks of multiple videos that show up in SERPs that look like this: 4. Both companies offer good support via a range of options. Ahrefs provides detailed data on a website’s traffic. At least one subheading. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. Organic click-through-rate (also known as “Organic CTR”), is the percentage of searchers that click on a search engine result. 27 on upsells and $0. This will give you an indication of the number of backlinks the top pages on your site are likely to. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. Lastly, if you want to track positions, you can use a keyword tracking tool like Ahrefs’ Rank Tracker. 78% here (the filtered report has 15 pages, so the 8th page contains the median value). Generate the code. This excludes most low-value links such as those from directories, forums, and blog comments. 5% and 0. Most small businesses shy away from this. 5 will spend the budget after 20,000 daily impressions. For example, my backlinks article has a ~ 44 UR. Ahrefs is a user-friendly, powerful solution for marketing professionals of all levels of experience. SEMRush underestimated total traffic for all sites by 30% (9. It shows the overall traffic the #1 ranking page gets from all of the keywords it ranks for. Purchase frequency rate is the total number of purchases divided by the number of customers. The difference (delta) between the monthly volume of organic traffic on the start date and the end date of the data range . Last year we increased organic traffic to our website by 250%. These tools provide valuable data and insights that can help you improve your SEO performance and achieve your business goals. What is domain rating? A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). Modern keyword research uses AI to power faster. Bottom Line: Ahrefs is an SEO tools suite with one of the best backlinks databases, a site crawler, a rank tracking engine, and a keyword tool that goes beyond anything in the market. Based on your experience, a page with $32K worth of traffic every month, how much you think this page would. Anchoring your branded words with internal links can help Google understand your site structure and reinforce your branded keywords. Navigate to Site Explorer and enter the domain you want data for; In Overview, go to the “Organic. Consider making videos about these topics. Ahrefs has been the number one tool in our SEO tool belt for many years. 68% of online experiences begin with a search engine . In Ahrefs, we have a metric called referring domains. The number of referring domains (RD) that you see in this report is a cached number. It is a paid tool and is considered one of the best SEO tools on the market. For all other types of businesses, there is a 20% discount on the annual subscription. com (how meta!), as of July 2018:Ahrefs was the next most accurate, underestimating total traffic for all sites by 17% (11. This will be the last step in narrowing down your list of prospects. However, Ahrefs is really. Step 1. com. Has search traffic potential. This very study is inspired by the good folks at AuthorityHacker. . SEMrush is a popular SEO tool that is used to conduct keyword research, competitor analysis, and Google Ad optimization. If it's your first time using it, then you should know that the SEO software suite specializes in keyword research, competitor analysis, and paid advertising campaign optimization. Blogging isn’t writing what you did today. In YouTube studio, you can see the average view duration for all of the keywords you rank for. Change or cancel your plan at any time. Traffic Potential shows the sum of organic traffic that the #1 ranking page for your target keyword receives from all the keywords that it ranks for. 6 million per year. You can do this in Ahrefs’ Content Explorer . The 7 Best Ahrefs Alternatives. The AARRR metrics framework, also called pirate metrics or the AARRR funnel, is a set of metrics used to track and influence critical user behavior that can lead to business growth. Reason 1. Semrush’s enterprise plan (“Business”) is only $449. So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate value from. txt rules. Site Explorer 2. Link building is the process of getting other websites to link to pages on your website. Find contacts for your prospects. 3% of all website traffic comes from organic search. By including individual SERP features, I found that: 7% of keywords have Ads (Top or Bottom)Step 5. Ahrefs is an SEO toolset with its own rank tracker. Venngage Ahrefs simply rocks your SEO and reveals tons of marketing opportunities in a. 0 report to see the best-performing pages. Blogging with SEO in mind. If you offer additional value to your satisfied customers, there’s a good chance those customers will be happy to buy more from you. Growth suite. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. So if a search query has a large search volume, it doesn’t necessarily mean that it will bring you lots of search traffic. And when we compared the GKP against the top tools, we found that the GKP generates 98. Here’s an example of me entering a ZIP code to track in the U. Ahrefs is a tool that can be used for keyword research, link building, and. Some high-impact areas to add internal links include: Site navigation; Important pagesOverview 2. Site auditing. The main keyword, backlink checker, has a difficulty of 87 and they are ranking number one. For example, let’s say that you rank #3 for a keyword that 100. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Quantity and quality of leads. Creating a content hub takes a lot of work, so you should make sure the topic has the potential to send a decent amount of organic traffic your way. There’s no point in targeting keywords that nobody types into Google because they won’t send you traffic even if. The cheapest plan limits you to 1,000 pages per report while the best is 10,000 per report. You’ve done the hard part—creating a thorough, relevant piece of content that Google and searchers want to see. The goal of creating SEO content is to rank high on Google. , the equivalent cost of monthly organic traffic for the website or URL if bought via PPC); Estimated number of keywords (in the top 100) that the website ranks for in Google. Similar Web is a traffic intelligence solution built to provide users with a detailed analysis of any website’s visitors. DR 5+. While you may confuse content development with content strategy, both are different. The results of our own study of two million keywords confirm this statement. So, Ahrefs tends to do a solid job of finding keywords that a site ranks for. Organic search is the primary driver of website traffic. Open Command Prompt, which you can find by searching “cmd. The final step in blogging for e-commerce is scaling up your efforts by creating repeatable processes for each step and hiring people to do the tasks you yourself don’t need to be doing. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. Ahrefs. , seed keywords ), and hit enter. Parent Topic: The umbrella topic that a keyword falls under. Tracked keywords are specific keywords that you’ve manually input into Ahrefs that you want to actively track. Ahrefs is a good SEO tool that offers a wide range of features, including detailed keyword research and backlink analysis. 1% of Squarespace sites. Use Google Ads data. In the left sidebar, there are a bunch of links which lead to individual reports Ahrefs generated for the domain. This tool uses clickstream data to generate keyword ideas, refine search volume, and show the estimated number of clicks for each keyword. Customer Acquisition Cost (CAC) CAC is the dollar amount it takes your business to acquire a customer. Let’s now discuss the SEO metrics that we calculate based off all that data. In their study, Ahrefs turned out to be the winner (with an average discrepancy of 22. In simple terms, a 301 redirect tells the browser: “This page has moved permanently. Their database already has 20. VAT. ) And considering that Majestic’s tool is 100% focused on links, this is a great value for anyone that’s on the hunt for a cheap link analysis tool. Head of Content. com or google. , leads). Content Explorer How to choose the best rank tracker. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs’ Free Keyword Generator. Link building is the process of getting other websites to link to pages on your website. The nofollow tag (on paid links) is to Google what the $8. An estimation of the organic traffic it receives; Traffic value;. Also monthly traffic, traffic value, and the number of keywords my site ranks for in the first 100 of Google. The ROI formula for SEO is simple in essence: SEO ROI = (value of organic conversions - cost of SEO investments)/cost of SEO investments. The number of sites each referring domain links to; 1. I started an survived in my online business for 3 years without ever paying for a keyword tool and did just fine. 5. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. In all, 75% of user experiences need to meet the threshold set for a given metric for it to be considered “good. And the lower ranking pages tend to rank for less keywords. But considering we can trust the numbers in most cases, let’s do some quick math with relevant numbers based on Ahrefs’ advertising on Quora. that’s a good sign that the information is of high quality. Use the Traffic Potential metric in Ahrefs’ Keywords Explorer. It is about helping Google and searchers better understand and digest your content. Instead, when estimating the “value” of a backlink, it is essential to consider other factors, like: The number of pages on the referring website ; The amount of organic traffic the website is getting ; The number of other websites that site is already linking to; How relevant the referring website is to your topic 4. Featured tool: Ahrefs . SEMRush. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords.